Description:
In this episode I am speaking with Wendy Mayhew who is the author of WISER: The Definitive Guide to Starting a Business after the Age of 50.
This is a rebroadcast of episode 180 I recorded with Wendy in early 2020. I think it is as relevant today as it was 3 years ago. This is a guide to entrepreneurship for those over 50.
Before we get to the episode this episode will publish the Monday before the US Labor Day weekend. I will not be publishing a podcast episode the week of September 3rd nor will there be a Career Pivot Insights newsletter on Sunday, September 3rd.
Here is Wendy’s bio:
Author Wendy Mayhew has been an entrepreneur for 40 years. Her most recent businesses are WISE - Seniors in Business and WISE 50 over 50 Awards.
WISE - Seniors in Business, was formed to change how older entrepreneurs are perceived and to guide wannabe older entrepreneurs on deciding if entrepreneurship is for them. Wendy has quickly become Canada's leading expert on older entrepreneurship. She has done extensive research and understands the challenges facing this newest and fastest-growing group of entrepreneurs. Wendy is a sought-after speaker and workshop facilitator by business organizations now starting to realize the importance of serving this newest group of entrepreneurs.
Seeing the gap in information available to older entrepreneurs, Wendy authored WISER: The Definitive Guide to Starting a Business After the Age of 50 to assist this group of new entrepreneurs in starting their businesses.
Wendy also offers assistance and guidance to help business organizations set up programs specific to new entrepreneurs starting a business later in life.
The WISE 50 over 50 Awards recognize and celebrate Canadian entrepreneurs over the age of 50. With the support of well over 100 Canadian organizations sharing information on the awards through their networks, the 50 over 50 Awards have generated awareness of the most under-supported and underserved group of new entrepreneurs in Canada.
This episode is sponsored by Career Pivot. Check out the Career Pivot Community, and pick up my latest book, Repurpose Your Career: A Practical Guide for the 2nd Half of Life Third Edition.